Link Techniques

Links are a big factor in helping search engines determine where you will rank in search listings.  They look at your links on our site, that point to other pages, and documents on your website. They also look at the links you have placed on your site that refer your web traffic to other sites.  But most importantly they also take a look at the inward links other websites have placed on their pages that would send web traffic back to you.  This information helps search engines determine your sites relevance by:

  • How important your website is because of the number of people that are referring their customers to you.
  • What your website is all about, and what it contains.
  • Where and how your website can be found.
  • The keywords that are relevant to your website. 
Search engines like Google place a lot of weight on what other websites have to say about you.  Google will also take a look at the words that have been placed around your link.  If a site just puts a link on their page back to your site, it holds little weight and tells search engines very little about your site.  If they wrote a small description of your site such as, Gain web is another great resource for getting tips on how to increase your web traffic. This is more relevant.  Avoid using the term click here.  By now everyone that has used the internet knows how to click on a link.  Instead replace click here with the title of the website.  If your trading links with other sites request that they do this.  It will be a much stronger link for your site.  Search engines also look at the theme of the website.  Does it have anything to do with the theme of your site? Is it just a link farm that only allows you to place a URL Link among thousands of other links, or can you at least describe your Website.  A great place I have found for this that lets you place a link, keywords, description of your site, even pics or banners is AdFreever.  They let you post free links, and free ads, to help you increase your web traffic.  They don't require you to post a link on your page for them.  This creates a stronger link for you that gets you more points with search engines. The next thing that search engines will look for is what is the quality of the site, and what is the quality of the page your link was placed on.  A front page link will get you more points than someone putting a link to your website on a back page that nobody sees and has tons of other links.

                                  What are the different types of links?
  • The Inward Link - This is the most important to helping you rise in the search listings, as well as getting you free traffic from other sites.  This is a link on a different site that links back to you.  This does not require that you place a link on your website back to them.
  • The External Link - This link is a link that you have placed on your website that would send your customers to a different site.  This link isn't as important as the inward link, but it will still gives you some points.  Your external links should be to other sites that are good quality sites that are similar to yours.
  • Reciprocal Links - This is the most common type of link.  This is where website have traded links with each other.  It's not an easy task to get someone to place a link to your site if nothing is in it for them.  Offering to trade links is a common practice with website owners.  Search engines can tell when two sites have links to each other.  These don't carry as much weight as the Inward Link, but they can still help as long as you are trading with sites of good ranking, and similar to yours. Be very careful not to trade with sites that are of poor quality or low in ranking, for this can hurt your own ranking with search engines.
  • Three way links - This is where site A links to site B.  Site B links to site C.  Site C links to site A.  This type of link is mostly done to try and fool search engines into thinking links are all one way links, or inward links.  For now this approach is working but be careful.  As the search engines get smarter, they will figure out a way to detect this.  It could possibly lead to getting dinged in points.  However if you choose good quality sites to partner with you may be o.k. 

get more links
                         How To get more links to your website.

Add some external Links - This will be the easiest type of links, to add to your site.  Create a page called other useful resources. Here you can post your links to the other sites that might benefit your customers.  You don't need to select sites that are identical to yours but similar.  If you sale kitchen cookware only, you could link to sites that sale kitchen appliances, or kitchen decorations, or sites that do kitchen design.  If these sites don't offer the exact service you do then you won't be loosing customers.  Select good quality sites and don't flood your page with them.
Get some Reciprocal Links - As stated above these links only count if you have traded links with websites that have a good page rank.  Start by emailing the sites you added to yours.  Let them know you liked their website and you have added a link to their site from yours.  Ask them if they would do the same.  Don't just have them place a link, but also a sentence or two that explains your website.  This gives your link more weight with search engines as they are crawling around the internet.  Once again don't get to carried away.  Avoid link farms!  Sites that tell you they will give you 500 links for 20 bucks.  These links are getting spammed to other sites and in the long run can hurt your websites reputation and upset potential customers.  Other sites that use software to place your link on other sites and also place links onto yours should be avoided because you don't know the quality of the site your getting.
Inward links - or the link back.  The holy grail of links.  How can you get other sites to post a link on their site to yours, without you having to do anything in return?  Simple, put them out there yourself.  If you like to write, join a free blog site.  You can write articles about your products and leave a link in it.  Make sure the article is of value and you know what your talking about.  Next, join free forums.  Do a search for forums that cover the topics found on your site and join them.  Here is the tricky part.  Don't just start leaving comments links to your site all over the forum.  This could get other readers annoyed, and it could even get you kicked off.  Instead, offer good suggestions, offer good advice, and help people get answers to their questions.  After you have established yourself as somewhat of an expert in your field people will trust you.  As you leave the occasional link on the forum people will click on it.  Find websites like adfreever that let you post free classifieds.  You can post a pic and description of something your selling with a free link back to your site.  Last, find a niche or an area that is special to your site.  Have a site that stands out and offers something of value.  Other website owners will want to link to your site if your offering something good to your traffic, that they can't, because this will benefit them as well.